My client are a specialist in providing quality new build housing developments UK wide. The company are going from strength to strength and have an opportunity for a Regional Marketing Executive to be based in their office in Coventry but covering developments in Norfolk, Suffolk and Cambridgeshire so travel to the Kettering office and developments in that area is essential.
Marketing Executive Role
You will be responsible for the Marketing of sites allocated in your region. You will plan, develop and execute marketing plans which generate sales leads and attract potential customers, in line with agreed KPI's and fully in line with agreed group and divisional marketing templates, approaches, budgets and plans.
Marketing Executive duties and responsibilities:
Ensure all marketing and sales support material meets with the provisions of all agreed group and divisional marketing methods and templates and with relevant policies and current legislation.
Develop marketing activity plans and materials for allocated sites to drive enquiries, sales leads and visits using standard templates.
Identify the USPs for each site and use these to ensure the most appropriate marketing activity is used with the right messaging in each situation, including online.
Produce concise lead generation and CRM briefs for all sites requiring activity in line with briefing templates.
Manage the contact strategy for all upcoming developments prior to sales launch.
Work with Digital Marketing Executive to integrate digital marketing channels into site plans, and coordinate activities to maximise use of content across platforms to drive efficiencies.
Provide marketing appraisals and pricing recommendations on potential and existing development opportunities.
Maximise all site specific pre and post sales release PR opportunities
Develop clear and concise briefs and analyse effectiveness post activity
Work with appointed PR agency to develop local PR plans to support each site.
Project manage and execute timely events / site openings in conjunction with sales teams
Work with media agency to develop lead generation plans that align to site marketing plans
Brief each site on forthcoming central and regional marketing activity including source codes to ensure accurate collection of data.
Ensure site signage and sales support materials are originated to achieve timely delivery and execution.
Check content on the website for regional sites, ensuring required changes are briefed where required.
Support the Customer Relationship Manager in delivering and efficient and effective communication plan to database members on pre-launch sites to keep those potential customers engaged and informed.
Submit weekly progress reports on progress with database statistics, highlighting sites where the size and quality of the database represent a concern.
Monitor marketing activity and expenditure for your sites to ensure it is within budgetary limits on a monthly basis.
Update and review site prospect dashboard on a monthly basis developing corrective plans to address KPI performance on red and amber sites.
Update the Sales Progression System to ensure that the web site information is accurate and that 0800 numbers and source codes are linked correctly to attribute enquires accurately.
Marketing Executive - Person Specification
3 A levels at Grade C or above (or equivalent) and ideally a Degree (or equivalent)
Marketing experience within the property industry and/or an agency environment
Proven experience in developing advertising campaigns ideally both on and off-line, to set timescales and within budget
Strong copy-writing and proofing skills/ great eye for detail
Able to rapidly forge effective and collaborative working relationship with others, both internal and external.
Creative, practical and able to think outside the box where necessary
Tenacious positive in the face of adversity, shows passion, hunger and a drive to deliver
Resilient and adaptable with the ability to adjust rapidly to change
What's on offer
The company offer a competitive salary (dependant on experience) along with a company car/car allowance, pension, company bonus scheme, etc.
How to apply
If you have previous experience selling new build homes and are interested in the Marketing Executive opportunity please contact Heather at Bromak or apply via the link below.