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How You Can Use LinkedIn to Help Your Job Search

3rd January 2019


If you’re a job seeker, LinkedIn has the potential to be an invaluable tool that could improve your prospects of landing your dream job.

In order for LinkedIn to reach its full potential and help you in your job search, you will need to make sure your LinkedIn profile sells yourself, your skills and experience effectively. Do you have a LinkedIn profile that you think could do with a spruce up? Or are you new to LinkedIn and want some advice on how to use it effectively? Check out our tips and advice below on using LinkedIn to improve your job search.

Make a good first impression with a professional photo.

As we know, a first impression can last a long time. On LinkedIn, potential recruiters are likely to pick up part of their first impression of you from your profile photo. If you want to use LinkedIn to land your dream role, make sure your photo shows a side of you that you want a potential future employer to see. Keep it professional: Dress smart, make sure your face takes up most of the image and keep the background simple.

According to LinkedIn, just having a profile picture makes it 14 times more likely that your LinkedIn profile is viewed by others.

For more tips from LinkedIn on having the best possible profile photo, read their blog here.

Customise your headline & make sure your profile can be found.

A LinkedIn headline is a brief description of yourself in a maximum of 120 characters. It’s found at the top of your profile and also shows next to your name in search results.

The default for your LinkedIn headline is your current job title, but by customising this you make your profile stand out straight away.

Use a headline that recruiters will want to see. Use searchable terms so that your profile will appear in the recruiter’s searches. Using your most common job title is best so that recruiters will find you in their searches. Pair this with a value or skill that you can bring to any potential future employers. For example, Site Manager, NHBC Award Winning.

Summarise your profile with your target audience in mind.

You want your LinkedIn profile summary to appeal to relevant recruiters, so write it with them in mind. Tell your story and make sure you convey the information you want any potential future employers to see. Think of this section as your chance to introduce yourself!

Keep your summary engaging and interesting. Keep sentences short and use this summary space to demonstrate any awards, transferable skills & achievements.

As well as your headline and job titles, LinkedIn also uses content in your summary when recruiters search for you, so make sure you include terms that you think recruiters may search for – industry-specific keywords and job titles are a good place to start.

Bear in mind that on the desktop version of LinkedIn, only 300 characters are visible until readers need to click “show more” to view the full summary and even less on the mobile version. You really need to make a big impact with your first sentence, so that readers will want to read more!

It goes without saying that any content you write on your LinkedIn page should be thoroughly checked for spelling and grammar errors before publishing!

Make valuable connections

LinkedIn is a professional network. Make sure you take advantage of this and request connections with people in your industry. When making the connection, be sure to add a personalised message. You can do this by clicking the “Connect” button on a user’s profile, and then clicking “Add a note” before you send the invitation.

Adding a personalised note will help you to stand out from the crowd. If you want to connect with a person who a lot of people want to connect to, a personalised message will separate you from the long list of other names.

Follow the right companies

Following companies that you’re interested in working for, or even companies that work in a similar field to you can be invaluable. Not only will you be kept updated with jobs, but you’ll also gain valuable insight into these companies should you ever have an interview there. You can also gain helpful industry-specific news that is shared by these company pages.


A recommendation is written by a LinkedIn member, acknowledging or praising a connection. Recommendations can come from colleagues, customers or clients. The great thing about having recommendations on LinkedIn is that they appear on your profile page for everyone to see, and are often viewed by other LinkedIn users (such as potential recruiters) who are viewing your profile.

Your connection’s connections also gain a notification that they have recommended you – so even people outside of your LinkedIn network will hear about your recommendation!

So next time you impress a business contact, why not ask them for a recommendation? If you’re unsure how to do this, LinkedIn has a step by step guide which you can view here.

Sharing relevant content

If you want to keep your profile active on LinkedIn but don’t have the time to write your own blogs, then consider regularly sharing content relevant to your position or industry, such as industry news. An active profile will keep you fresh in the minds of your connections – who could be potential hiring managers/recruiters.

It will also demonstrate your interest & knowledge of your industry to your connections, and sharing the latest industry news, articles and information show that you are on top of the latest trends.

Building and maintaining a successful LinkedIn profile does take time but it really can be invaluable and help you to stand out from the crowd.

So if you’re actively or passively looking for new opportunities, take the time to invest your LinkedIn profile.

Looking for a position within Construction at the moment? Take a look at Bromak’s current vacancies (both temporary and permanent) here. If you’re struggling to find a role for you, then why not call your local Bromak to discuss your requirements.

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